Determining the exact moment to send out your emails is like setting your watch before an important event. Here are some tips for proper timing and scheduling of emails during Black Friday and Cyber Monday:
Distribution by days of the week
The Week Before Black Friday: Set the tone by preparing your audience for upcoming promotions and preparations.
Black Friday Day: Launch your main deals in the morning and a second wave or Flash Sale in the afternoon.
Black Friday Weekend: Continue the momentum with unique offers and reminders.
Select time of day
Morning (8:00-10:00): Ideal time to send out main offers and launch promotions.
Day (12:00-15:00): Flash Sale and exclusive offers during lunch breaks.
Evening (18:00-20:00): Reminders and offers for those who missed the morning newsletters.
Time zone compliance
Global Audience: If your audience is located in different countries, singapore telemarketing data consider time zone differences to maximize your reach.
Warm-Cold Strategy
The Warm-Up - Hot Days strategy is not a direct term in Russian, but it is quite clear and easy to interpret. This strategy involves dividing time into preparatory "warm" days (Monday-Wednesday) and active "hot" days (Thursday-Sunday) in the context of preparation for Black Friday.
Warm Days (Monday-Wednesday): Black Friday Prep Emails.
Hot days (Thursday-Sunday): Main offers, Flash Sale, reminders.
Monitoring reactions
Audience Reaction: Monitor feedback closely and adapt your schedule in real time if necessary.
Remind your subscribers of upcoming emails and offers by creating excitement and interest. Following these strategies will help you make the most of every moment during Black Friday and Cyber Monday.
Timing and schedule of mailings
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