The Wall Street Journal

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Unfortunately, the second part—learning—is often overlooked. And this is the most important part (anyone can hire). If we don't train our employees, we are doomed to fail. I'm a big believer that those who can't teach can't change (and what does that have to do with content marketing). When we don't train our employees, we are setting ourselves up for failure, says @Robert_Rose via @cmicontent. #WeeklyWrapShare on XHANDPIBED RELATED CONTENT: An easy-to-follow framework for building your (new or mature) content marketing team.

How to find a writer who won't kill your content. Fresh on belgium whatsapp fan the news (:): PRWeek reports that Xerox has created a team of storytellers. The technology company's senior vice president and chief communications and brand officer Anne Marie Skeo, a former reporter for, selected people with journalistic experience to join the team, including a former ABC News producer, according to the article. It's too early to tell whether Xerox can successfully prepare these talented journalists to thrive in the company's culture.

But I love seeing organizations like Xerox build teams that focus on stories rather than marketing content. .@Xerox focuses on stories, not marketing #content, says @Robert_Rose via @cmicontent. #WeeklyWrapShare on XHANDPILED RELATED CONTENT: How to train a journalist in content marketing. Views from a content marketing journalist. This week's man changes content (:): This week I chat with a man who needs no introduction. this audience. In case you don't know, Anne Handley is the Wall Street Journal bestselling author of Everybody Writes and Content Rules.