However, Their Target Audience is Broader, and Many of Their Customers Are Professional Photographers. If Gopro Starts Attracting People Who Want to Take Pictures of Their Family and Friends, Their Lead Nurturing Strategy Won’t Work. These People Aren’t Their Target Audience. Potential Customer Demographics Demographic Data Includes Characteristics of Individual Consumers, Such as Location, Age, Gender, Income Level, Interests, and Job Title. You Can Gather This Information From Many Sources, but First You Need to Know Which Demographics Are Best Suited for Your Product.
Let’s Go Back to the Gopro Example. A Buyer cayman islands mobile phone number list Persona for Gopro Might Have the Following Demographics: (Male) Age - Minimum Annual Income of $, Bachelor Degree or Above Integrated Middle Management or Below This is Just One Persona. Other Personas Might Include Women, Different Age Groups, High or Low Income People, Married Professionals, or Ceos. However, Gopro Must Find a Reason to Include These People in Its Target Audience. Leading Company Profiles Think of Company Statistics as the Demographics of Your Business.
When You’re in the Bb Industry, If You’re Selling Saas Software , One of Your Buyer Personas Might Look Something Like This: Vice President of Marketing (Male) Age Mba Graduates Digital Marketing Expert a Fully Fleshed Out Buyer Persona Will Contain a Lot More Information, but You Get the Idea . Figure Out What Type of Business Your Product Will Be Best Suited for. For Example, Your Target Smes May Be Different Than Large Enterprises.