How to promote your agency on Instagram?

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Nowadays, there are practically no tourism entrepreneurs who ignore the importance of promoting their agency on Instagram. However, do all of them know the importance of promoting their agency on Instagram , or do they really know how to do it?

In fact, Instagram has grown a lot in recent years and has quickly become one of the largest social media platforms in the world. This has happened for several reasons, which you need to understand if you want to achieve good results there and understand how to promote your agency on Instagram.

For example, imagine someone in the corporate gift supply industry , there are certainly many similar solutions already available there. So, if you want to stand out from the crowd, you will need to follow some special tips.

Interestingly, the social network was created in October 2010, and although it always has one or two new features, it continues to operate with its basic strategy as always: valuing quality images, selfie-type photos and short texts.


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Features such as stories (images posted in a field outside the feed , which remain online for 24 hours only), live broadcasts , the famous interactive filters and much more, however the focus remains on the photo.

According to a study conducted by Socialbakers, Instagram is now the largest photo-sharing platform in the world. In terms of global audience for similar media, it has captured no less than 31% of the market.

Another important piece of information revealed by the survey is that Instagram already has more than 1 billion active users worldwide. In Brazil alone, we have more than 100 million registered people, accessing it almost daily, which is why it is important to promote your agency on Instagram.



How can you use this to your advantage?


Now imagine a business in the area of ​​outsourced services companies , which covers a jordan mobile phone numbers database universe of services, facilities and different possibilities, how many opportunities are there on a platform like Instagram?

Or, as we will explore in this article, in the world of tourism, agencies and travel. In fact, the idea that this type of social media is restricted to personal use, interested in exchanging photos of family parties, is quite mistaken.

Today, there are thousands of companies that understand how important it is to promote their agency on Instagram and how they can benefit from it.

The cool thing is that the world of hotels, travel and destinations involves everything from paradisiacal photos of destinations to cross-cutting services such as chartered bus companies , so the range of opportunities is quite large.



Why exactly Instagram?


In fact, this platform was founded in 2010 by Kevin Systrom and Mike Krieger, but its great revolution happened when it was purchased by Facebook in 2012, in a transaction that marked history for having cost more than 1 billion dollars.

However, the world is increasingly realizing how this purchase made sense and how the union between the two platforms would result in the largest social media group in the world.

Anyone who has heard the phrase “A picture says a thousand words” can imagine what the main advantage or benefit of Instagram is.

Therefore, all of this is essential for you to understand exactly how to promote your agency on Instagram, meeting the expectations of your followers who are already there.



It's not just about pictures


Now that we've said everything about the importance of the visual element these days, we need to explain something a little more complex: good internet content is not limited to images, nor can it be.

This is where the famous content marketing comes in , which teaches brands how to generate original, relevant and quality content to increase the engagement of their target audience.

The big secret is to create materials that provide useful information, that really help people, even before they buy something or hire a service from your agency.

If even a backpack factory , in addition to providing quality photos, images and videos about its products, needs to explain something, then an agency is essential to make this happen.

In other words, dedicating time to creating relevant content is as important as investing in equipment and programs to take quality photos, although many people forget this and get carried away by the importance of the visual aspect.



The importance of organic growth


To promote your agency, it is also important to talk about organic growth, which is different from growth through advertising and sponsorships.

Instagram Ads ( Advertising ) allows you to create ads to reach more people, but don't think that this will be enough if your content does not comply with the rules explained above.

Any segment can and should have a list of topics to develop, whether it is a clothing store or a marketing promotion company . In the case of agencies, hotels and travel, some infallible suggestions are:

Cruises for graduates;
Tourism marketing itself;
Gastronomic tourism;
Globalization and tourism;
Legal responsibility of the area;
Hotel service;
Tourism and the country's economy;
Tourism for seniors;
Growth of airlines;
Digital transformation in the area;
Ecotourism and environmental experience.
Ultimately, there are a series of topics and tips that can serve as material for actions or even marketing campaigns.



Define the audience you want to attract


It is also not possible to talk about promoting the agency on Instagram without understanding the target audience in a strategic and systematic way.

This means that the famous “I know my field” is not enough; you need to delve deeper into your target audience through groups of people that interest you, their profession, purchasing power, demographics and everything else.

Then, know that this is just the beginning. The secret is to define the profiles of your persona, which are nothing more than two or three semi-fictitious profiles, with name, photo and all other possible details.

Every company does this today. Imagine a consortium of contemplated vehicles , it needs to understand which digital platforms its persona accesses, how they consume news, which social networks they prefer and even what they do in their free time.



Using Instagram tools


It is essential to reiterate the point that each social network has its own rules, just as Instagram is focused on images and visual aspects.

The strategic consequence of this is very simple: you need to use all the tools at your disposal, such as the famous hashtags .

Therefore, a pest control company needs to know which are the most popular in its segment, as this works like a search keyword.

Listing the top 5 most used ones that should appear in all your posts, in addition to other sporadic ones, such as specific material about a country or a subject that is not always covered.

In addition, there are also other features, such as stories and the filters it allows you to apply, generating more informal, cool content that attracts a lot of people.

A golden rule is to create “Highlights” for your stories, which are folders below your profile biography.

Final considerations


Everything we said above makes it clear how it is perfectly possible to learn how to promote your agency on Instagram, taking advantage of the best resources available.

Remembering that this concerns both some classic marketing strategies (such as the application of audience personas and content marketing), as well as Instagram's own resources and tools.

The key is to understand that it’s not just about images and visual aspects, and that organic and driven growth can go hand in hand. With everything we’ve explained, it will be even easier to master these tactics.