The most common mistakes made by influencers

[hmonower921]

I have been working in content marketing for over 3 years on both sides of the "force" and for over 7 years creating content for my non-profit organization, collaborating with both media and influencers. On the one hand, I run a small children's fashion brand - Bohemian Youngster and on the other hand, I write a parenting blog at a store, which is already a medium in itself. Due to my work, I often come into contact with influencers and you could say that in a sense I am one of them myself.

Through the prism of my accumulated experiences, I decided to gather and expose, with the hope of some reflections from the influencer world, the Deadly Sins (micro and small) of Influencers . My experiences are based on working with small and micro influencers. The larger ones would not allow themselves to commit the sins I listed.


Greed is the first sin
greed – this is one of the most common traits I encounter among the world of micro influencers. They take on more orders , most often barter orders, which they are later unable to handle. What's more, they themselves usually turn to brands with a request for barter. The effect of such action is either poorly done work or a profile that is one big advertising column (not meeting deadlines, they often combine brand campaigns – which in itself is not so bad if done mexico whatsapp lead solidly, but in the case I am writing about, unfortunately, we are not dealing with solid execution). Greed and the number of campaigns conducted on influencers' profiles or blogs is also the cause of the loss of identity of their media . If they advertise everything and all entries are positive, what is the guarantee that the influencer speaks for himself?
Influencer TIP : write as if sponsors didn't exist, first build the value of the page and then register on platforms that connect influencers with sponsors. Don't lose yourself in sponsored posts, because you can lose credibility very easily and it is extremely difficult to rebuild it.

Pride is the second sin
pride – pride is a feature that is very discouraging to cooperate with an influencer. I often meet “influencers” who: made three entries on a blog that was created no more than 2-3 months ago, their website is practically not visible in Google at all, DR = 0, they often haven’t even heard of analytics and they apply for sponsorship. Oh no! My dears! It doesn’t work like that. If an influencer is open to knowledge and wants to listen to what they can do to improve their parameters, then I am even open to cooperation. But unfortunately, this happens in the case of 1 in 20 (at least in my professional experience).
Influencer TIP : familiarize yourself with tools such as: google analytics , key word planner, build links and be aware of the value of your website or other media you work on. Learn, analyze and evaluate your actions.

Laziness , sloppiness, the third sin
laziness/sloppiness – I’m not really sure if it’s about laziness or more about sloppiness. It’s definitely about a laconic approach to cooperation . If an influencer decides to barter, it’s a mutual agreement to perform some service. This service should be performed reliably, on time and in accordance with what the sponsor and influencer agreed on at the beginning.
TIP for influencers : if you know that you are not able to do something well and on time, it is better to resign. The world of marketers is not as big as you think and such information spreads very quickly, not to mention that the quality of your medium loses a lot after such cooperation. Barter is also a payment. When agreeing to some specific terms of cooperation, you should not treat it as cooperation with a lower priority. If this form of cooperation does not suit you, simply do not agree to it.