Here are our Rock Content team’s top tips

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Know your audience When creating a FAQ page for your website, know your audience. This means researching and discovering the biggest and most pressing questions they have. Maybe this means your team needs to delve deep into your buyer persona or look back at customer service tickets to see what questions repeatedly come up. It can also mean sending out a survey or email to your previous customers to ask for questions they would want to see included in the FAQ page.


THE ULTIMATE BUYER PERSONA GENERATOR Do keyword research A Frequently Asked Questions united states of america telegram database page is truly a cornerstone piece of content on your website. That means you need to do the appropriate keyword research to find out what people are looking for. In some cases, the question itself could be a long-tail keyword. But consider other areas where someone might use a different term for the same thing or reframe the question.


And make sure you’re checking to see who the top results pages are at the moment for the keywords you’re targeting. Sometimes it isn’t worth going up against a major brand or corporation when you could still attract tons of organic traffic with a shorter or different phrase. Create stellar content Going to all the trouble of creating FAQ pages for your website can be totally pointless if you aren’t pairing it up with excellent content.