CXO reviews – The changing role of a key function

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Other types of studies are designed for supporting targeted relationship building. For example, a deep analysis of the trends that are shaping a specific executive role can reveal shifts in the way that particular functions are evolving, in response to the demands of the industry and wider business environment.

Such studies make very engaging reading for those building careers in these areas and they speak directly to the concerns and interests of the C-suite executives they target. Accordingly, they can be a powerful tool for relationship building with executives in different branches of organisations. One such example is EY’s ongoing efforts to detail insights for CFOs, CIOs, COOs and others. These studies, such as The DNA of the CFO (and CIO), provide in-depth insights into the personal agenda of these executives – and help open the door to setting up meetings with them.

Benchmark studies – How do you compare?
In the right context, benchmark studies are list of venezuela cell phone numbers an excellent means of extending the shelf-life of a piece of research, while providing a content-led approach for generating additional opt-in leads from respondents.

For example, IT services company SunGard created an interactive benchmarking tool from its research into the regulatory stresses being experienced by the global financial services industry. The tool allows respondents to assess the degree of stress their organisation is feeling and its state of readiness for the changes that lie ahead, comparing with peers by industry, geography and organisation. Not only did the company gain substantial press attention for the research, but this also paved the way for drumming up a host of new business leads. See Simmons & Simmons’ Big Data Race for a more up-to-date example.