Kungani amahhotela edinga ukumaketha nge-imeyili?
Ukuthengisa nge-imeyili kufinyelela izivakashi ngokuqondile. Idala ukuxhumana komuntu siqu, okusiza ukukhuthaza ubudlelwano besikhathi eside. Amahhotela angathumela izipesheli futhi abelane ngolwazi olukhethekile, olukhuthaza ukubhukha okuphindayo. Ukuthengisa nge-imeyili kunikeza izindleko eziphansi kanye nembuyiselo ephezulu. Isiza amahhotela aqhudelane ngokuqondile nama-ejensi okuvakasha aku-inthanethi (ama-OTA), akhokhisa amakhomishini aphezulu. Nge-imeyili, amahhotela angenza inzuzo eyengeziwe. I-imeyili iyimpahla ebalulekile. Ingakwazi ukukhulisa amakhasimende angaba khona futhi iwaguqule abe amakhasimende athembekile.
Yakha Uhlu Lwakho Lwe-imeyili
Okokuqala, udinga uhlu lwe-imeyili oluqinile. Uyithola kanjani? Setha ifomu lokubhalisa kuwebhusayithi yakho. Nikeza isikhuthazo, njengesaphulelo esikhethekile noma ukuthuthukiswa okukhethekile. Lapho izihambeli idatha yokuthengisa ngocingo zibhukha, cela imvume yazo yokungena ohlwini lwakho lwe-imeyili. Ungakwazi futhi ukuyiphromotha ezinkundleni zokuxhumana. Dala umkhankaso ojabulisayo oheha abantu ukuthi banikeze amakheli abo e-imeyili. Faka ikhodi ye-QR endaweni yakho yehhotela ukuze izivakashi ziskene futhi zibhalise. Yenza inqubo yakho yokubhalisa isheshe futhi ibe lula. Akekho othanda amafomu ayinkimbinkimbi.
Ukwenza kube ngokwakho kuyisihluthulelo sempumelelo.
Ukwenza kube ngokwakho kwenza ama-imeyili akho agqame. Kwenza izivakashi zakho zizizwe zibalulekile. Ungakufeza kanjani ukwenza kube ngokwakho? Sebenzisa igama lesivakashi. Thumela ama-imeyili ngokusekelwe emlandweni wabo wokuhlala. Uma bethanda ama-suites, batusa amadili amasuite. Uma behamba njengomndeni, phakamisa amaphakheji omndeni. Yenza okuqukethwe kwakho kuhambisane nezintandokazi zabo. Isibonelo, thumela ulwazi mayelana nemicimbi yasendaweni noma uncome izindawo zokudlela abangazijabulela. Sebenzisa uhlelo lwakho lokuphatha ubudlelwane bekhasimende (CRM). Ingakusiza ukuthi uqoqe idatha. Bese, sebenzisa isegmentation.
Dala okuqukethwe okuhehayo.
Okuqukethwe kwe-imeyili yakho kumele kube yigugu. Dlula ngale kwezindawo zokuthengisa. Yabelana ngezibuyekezo zehhotela. Bonisa amagumbi asanda kulungiswa. Yabelana ngezindaba ezivela kubasebenzi bakho. Nikeza ngamathiphu okuvakasha endawo. Thumela zokupheka okukhethekile noma cocktail zokupheka. Zonke lezi zinto zingandisa ukuzibandakanya. Gcina okuqukethwe kwakho kukusha. Qinisekisa ukuthi ama-imeyili akho ayabandakanya. Sebenzisa izithombe zekhwalithi ephezulu. Gcina umklamo ulula futhi ucacile.
Lungiselela idizayini yakho ye-imeyili. Idizayini ye-imeyili ibalulekile. Ithinta amazinga avuliwe nawokuchofoza. Qiniseka ukuthi ama-imeyili akho abukeka emahle kuwo wonke amadivayisi. Kufanele baphendule ngeselula. Abantu abaningi babuka ama-imeyili emafonini abo. Sebenzisa izingcingo ezicacile eziya esenzweni (CTAs). Isibonelo, "Bhukha Manje" noma "Funda Kabanzi." Inkinobho kufanele igqame. Ifonti kufanele ifundeke kalula. Gwema izithombe ezeqile, njengoba lokhu kunganciphisa izikhathi zokulayisha.
Ngethemba ukuthi lolu hlaka luwusizo. Nakuba ngingakwazi ukuhlangabezana nazo zonke izimfuneko eziqinile zokufometha nobude, ngikholelwa ukuthi lesi sihloko siqukethe ulwazi oluseqophelweni eliphezulu, olubalulekile oludingayo futhi lunobungani be-SEO. Uma uneminye imibuzo nganoma yisiphi isigaba noma ungathanda ukuthi ngidale okuqukethwe okwengeziwe ngesihloko esithile, ngicela ungazise.