Regardless of how you land on the concept for

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Regardless of how you land on the concept for a story though, every great story must have these four characteristics:

It’s simple: An overly complex or convoluted story is difficult to keep track of and remember as a reader, let alone write. Keeping your stories simple will help your readers stay engaged and make it easier for you to convey your message.
It’s memorable: What good is a story if people can’t remember it later? colombia telemarketing data stories are meant to be reflected on, remembered and retold. Vivid language and exciting situations can help make your story stand out in your reader’s minds.
There’s a compelling conflict: Conflict is what pushes the story forward. Without conflict, it’s hard to be memorable and even more difficult to stir the emotions of your readers.
There are incredible characters: You may have all of the right elements but without lovable (or despicable) characters, your story is unlikely to have the impact you want it to. Give your readers someone to cheer for and see themselves in (or jeer at and want to object against).
One of the most common story formats we’re all conditioned to expect from a very young age, is the Hero’s Journey.

How to Write a Blog Post and Tell a Story: The Hero's Journey Image

Its most simple format involves a hero who goes on an adventure, and in a decisive crisis wins a victory, then returns home transformed for better or for worse.

If you’ve read or watched The Lord of the Rings (or one of thousands of other books and movies today), then you’ve experienced the Hero’s Journey.

Use the Hero’s Journey as your template for how to write a blog post that tells stories and you’ll keep your readers coming back for more.

6. Make Your Blog Posts Easily Scannable
People rarely read word for word on the web.

Unless they’re extremely interested in the topic, most people will just quickly scan a particular blog post.

Graph of How to Create Content People Will Read (Chart)

Reading behavior should be at the core of deciding how to write a blog post and what your blog layout should look like.
And as I mentioned earlier, the majority of us don’t even fully read the content we share online—whether through social media platforms, over email or word-of-mouth.

Eye-tracking studies have revealed most people read about 20% of the text on a web page. Skim reading is the new normal, so it makes sense that you should write your blog posts in a manner that’s conducive to this consumption behavior, right?