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Product or service can solve issues in their daily lives. Content Marketing Across Regions — the balance between global vs. local Advantages of Content Localization It is valuable to realize that the advantages of content localization also go beyond just trying to avoid cultural insensitivity or attract more buyers. In addition, learning the nuances of a foreign language can affect simple things like formatting, visual aesthetics, and other key elements of how content appears on a page.


For example, most Americans read text from left to right. But Middle Eastern and East Asian regions pakistan telegram number list typically view writing from right to left or top down. When it comes to formatting your pages, this is an incredibly important detail to know. But the benefits don’t just stop there. When you’ve taken the extra step to adapt content into a message that resonates with those specific to an international market versus simply translating text, you’re ensuring that the tone and voice are correct for your new audience.


This can often save you several embarrassing faux pas as an organization later on. How to Build a Content Localization Strategy If content localization is so important, what is the best way to build a strategy for it? Here are a few tips to consider: 1. Decide on a Regional Expansion Based on a Specific Area Realistically, the process of building a localization strategy starts with deciding where you plan on expanding.