Web design is a trend that is often overlooked by many brands. However, in 2019, telegram data web design is a necessity for a complete digital strategy. If you are a regular reader of this blog, I usually quote a Google study on purchasing behavior. Today, nearly 75% of Internet users search the web before making a purchase. This statistic, which I regularly rely on, shows how important the digital market is today.
So yes, 75% of Internet users research on the web before buying something, but what types of sites do they go to? We know today that digital competition is very high and that a potential customer will not hesitate to go to the competition if they cannot quickly find information on your site. The solution to this is simple: web design, which allows you to work on both the aesthetics and the ergonomics of a site.
So, let's see together how web design allows you to establish an effective digital strategy to generate more leads.
The first question we need to ask ourselves is how it fits into a digital strategy. Should it operate alone or is it an integral part of a strategic network? The goal of web design lies in its very essence. That is to say, to link both aesthetics and to make the user's life easier by offering them an ergonomic space.
Web design seen from the web is of crucial importance to capture the attention of a user. Indeed, today the ergonomics of a site must be thought around customer demand. Digital competition is so strong that it is difficult to retain a large mass of Internet users and this is where web design comes into play. The desired ergonomics helps Internet users navigate until a possible conversion. The objective is therefore to make the user's life easier and to quickly find information. In addition, Google statistics state that nearly 82% of Internet users leave your site if they do not quickly find the information they are looking for.