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Walmart’s target audience includes price comparison shoppers actively seeking the best deals. Many customers are attracted to Walmart’s price-matching policy, which ensures that they get the lowest prices. By understanding the behaviors and preferences of its target audience, Walmart can continuously adapt its marketing messages and strategies to meet customer expectations. Marketing Mix of Walmart The marketing mix is a fundamental framework businesses use to develop and execute their marketing strategies. It comprises four key elements, commonly called the “4 Ps”: Product, Price, Place, and Promotion.


in shaping a company’s overall marketing approach. Walmart’s Price As the world’s gmx email list largest retailer, Walmart aims to provide its customers with the lowest prices possible. By effectively leveraging its scale and purchasing power, Walmart can negotiate favorable deals with suppliers, translating into competitive pricing for its consumers. One key element of Walmart’s pricing strategy is its “Everyday Low Price” (EDLP) policy. Instead of relying on temporary promotions and discounts, Walmart commits to offering low prices every day. This strategy attracts price-sensitive consumers and builds trust and loyalty among Walmart’s customer base.


To implement this strategy, Walmart conducts thorough market research to understand its target customers and their price sensitivity. This allows the company to identify the optimal price points for its products, ensuring they are affordable and attractive to its consumer base. In addition, the company continuously reviews market trends and competitor pricing to remain competitive and adjust its pricing strategy accordingly. Walmart’s commitment to efficiency and cost-effectiveness also heavily influences its pricing strategy. The company constantly strives to streamline operations and reduce costs throughout its supply chain, which allows Walmart to pass on the cost savings to its customers through lower prices.