The next step is to find the platforms where your target users are located. It can be on mobile platforms (Android or iOS) or the desktop version. You can use selected sites/apps for advertising or connect iranian whatsapp all network channels. The choice is yours and depends on the following criteria:
Type of your audience.
Type of applications.
Data about "working" channels.
Based on this information, you can build an optimal advertising model that will bring you a return on advertising costs (ROAS)
Mobile app marketing consists of a marketing funnel that a potential customer moves through. The user will go through the entire cycle of interaction: from the first acquaintance to the state of loyalty. Loyal users are the ones who will make purchases and recommend your app to others, which is the ultimate goal of mobile marketing.
Cycle of interaction
Let's take a look at several stages through which the client's journey will take place before the coveted download of the application.
Awareness. This is the initial stage in which the acquaintance with the brand takes place. You must connect with the customer on a deep level through clear explanations of your brand identity. At this point, you've already created an ideal customer persona based on mobile device choices, demographics, geolocation, interests, and so on. You already know what content they like and how to pique their interest on social media.
User acquisition. This is where a creative-driven strategy is built to get a jump start in the first weeks of an app launch and rank high in the app stores. Connect paid ads, optimize your App Store (ASO) or Google Play Store, and create video demos.
Retention. This is the most difficult stage because attracting a client is only 50% of success. You need to engage, retain and turn customers into repeat users. Restraining factors include personalized messaging, motivational push notifications, design and user experience, always being in touch (chatbots, artificial intelligence), and regular functional testing.
Step 4. Find your ideal target audience
The potential audience has specific needs that are satisfied by your mobile application. You must become a 'lifesaver' and solve their problems without overloading them with unnecessary information. Therefore, to search for an audience, you must define: