Source: Outdoor photography guide

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Incentives and value
Encourage readers to opt in by offering immediate value. For instance, include a call to action like, “Subscribe to our marketing newsletter and get a free eBook.”

Example from Outdoor Photography:


Discounts and special offers
Everyone loves a good deal. Motivate people to opt in by offering aalgeria phone numbers 10% discount on their next purchase upon subscription. Alternatively, offer an upgrade to a higher tier at a discounted rate.

Example from Grass Roots:


Source: Landing page examples
Solve a problem
Provide a solution to a challenge your audience faces. For example, if you run a health-focused website, encourage visitors eager to get in shape for summer to opt in by offering a free fitness and nutrition guide. By addressing their goals and offering value, you’ll inspire them to subscribe.

Example from Precision Nutrition:


Source: Precision Nutrition
Segmented sign-up forms
Enable subscribers to choose content that aligns with their interests. For example, include multiple checkboxes on your sign-up form. Spotify does this by offering segmented opt-in options, allowing subscribers to select updates on new music or promotions that match their preferences.