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By doing so, Apple aims to create an aspirational image for its brand, positioning its products as premium and desirable. One notable example of Apple’s creative advertising is the “Get a Mac” campaign, which ran from 2006 to 2009. This series of television commercials featured two characters personifying a Mac computer and a PC, respectively. The campaign emphasized the superior user experience and reliability of Mac computers compared to PCs, appealing to consumers who valued simplicity and elegance in their technology.


of the ads helped Apple establish a friendly and approachable brand outlook email lists image. In recent years, Apple has continued to produce creative advertising campaigns to promote its products. The “Shot on iPhone” campaign is a prime example of this. By showcasing stunning photographs taken with iPhones, Apple highlights its cameras’ capabilities and inspires its audience to capture and share their memorable moments. This campaign successfully capitalizes on the growing trend of user-generated content and leverages social media’s powerful influence to spread its message.


Beyond traditional advertising channels, Apple has embraced innovative approaches to promote its products. The company has frequently collaborated with influential artists, musicians, and filmmakers to create visually captivating content that reflects the brand’s aesthetic and values. For example, Apple partnered with director Michel Gondry to produce an exclusive iPhone 7 Plus advertisement featuring a surreal journey through a cityscape. These collaborations allow Apple to tap into the creative talents of these artists and reach a broader and more diverse audience.