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This strategy helps in promoting the notion that owning Nike products is a symbol of status and achievement. Nike’s focus on celebrity endorsements and sponsorships further adds to its premium brand image and justifies its price points. Nike also utilizes a value-based pricing approach, considering its products’ benefits and perceived value from the customers’ perspective. The company invests heavily in research and development to continuously innovate and develop advanced technologies, such as Nike Air, Flyknit, and Dri-FIT.


Nike products’ performance, comfort, and durability, justifying their higher office 365 email list prices. Nike also employs price discrimination strategies, offering various products at different price points to cater to multiple market segments. For instance, the company offers premium products under its flagship brand, Nike, targeting athletes and sports enthusiasts who seek high-performance gear. At the same time, it has sub-brands like Jordan and Converse, which cater to specific segments like basketball and lifestyle, respectively, but at a relatively lower price point.


In addition to its premium pricing strategy, Nike also adopts various pricing and promotional strategies to boost sales and gain a competitive advantage. The company often offers limited edition collections, collaborations, and product launches, creating a sense of urgency and exclusivity among consumers. These tactics help Nike generate buzz and excitement, encourage impulse buying, and drive sales at premium prices. However, Nike’s premium pricing strategy does come with specific challenges. Firstly, it may restrict the brand’s penetration into price-sensitive markets, where consumers are unwilling to pay a higher price for athletic wear.