You can also create events specifically to nurture your leads. When you’re offering educational content that answers their needs, they will come to view you as an industry leader and someone they trust. Even if they’re not customers yet, you can ask your email audience for feedback on the messages they’re receiving from you. Is the frequency good for them? Would they like more educational content on specific topics? Asking your audience questions helps boost engagement and connection and makes the conversation less of a monologue and more of a dialogue.
Milestone Celebration Emails czech republic whatsapp number list If you collect customers’ birthdays, you can send them a Happy Birthday message and an offer. You can also celebrate the milestones in your email relationship (Wow! You’ve been part of the Widget family for six months now!). Re-Engagement Emails When an audience member stops opening your messages, it’s a good idea to reach out and try to re-engage them. You might send them an email asking them what went wrong or ask them to let you know whether or not they want to stay on your list.
Perhaps you can offer them the option of receiving fewer emails or moving to a different interest segment. Cart Abandonment Emails If you have shopping cart software that integrates with your email provider, you probably have the capability to send emails to subscribers who have left items in their cart without checking out. Sometimes a simple reminder of the great items they left behind is enough to draw them back in. You might also experiment with offering a discount in your cart abandonment emails to see how that impacts your results.