Private sales promotion by SMS

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More and more stores and brands are using private sales aimed at their most loyal customers.

This is a strategy that differs from sales; it is not open to everyone and consists of creating event sales open only to customers with a loyalty card or an invitation.

The primary goal of these private sales is to thank customers by offering them an opportunity to enjoy VIP treatment at their favorite store and by differentiating them from the rest of the clientele in order to increase their loyalty. These events are very common just before the sales, so invited customers do not have to fight on the day the markdowns start.

These private sales can also be used by stores to sell off stock by offering up to 70% off in order to free up space in anticipation of sales, for example.

Of course, not everyone is interested, but if you can get as many customers as possible to come to the event, the likelihood of increasing sales increases.

In this area, once again, SMS messages combined with emails play an important role. Indeed, it is an effective and economical way to spread the news.

Major brands such as Intersport, for example, send personalized messages paraguay whatsapp list to their customers to alert them of sales and available deals.

This practice, which was initially a bit controversial, has now become the norm.

"We are offering an advantage in terms of dates and now in terms of discounts in order to thank our loyal customers," says Alexia Moreaud, national manager of the Enfance brand, a children's clothing store for children up to 12 years old; "In the city center, almost everyone practices this type of sale ," she concludes .

If you would like to find out more about using SMS to make private sales, please do not hesitate to contact us on 01 70 99 35 52. See you soon.