Why does a company exist?

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The word purpose stands for the purpose of a company and is not only an important word for the younger generations and future professionals, but is now almost a standard in organizations. Even large corporations such as Daimler, Volkswagen and Tesla have a clear purpose. So it is by no means just a marketing buzzword. It shows the answer to the question:


Why should employees get up in the morning and work in the company?
What value does the company bring to the world?
For companies, it's not enough to just make money. It's about participating in the world canadian colleges universities email list and making it a better place. People want to be motivated and inspired. The purpose of a company is therefore alive and evolutionary. It is constantly being developed and serves as the engine that drives employees every day.

Purpose also includes humanity. It is important to give people meaning and motivate them, but also to maintain the economic function of companies. Organizations with a clear and credible purpose are able to retain and motivate specialists in knowledge work in the long term. Here are some examples