Link to site: A steady increase from 9.5% to 12%

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Reviews: A constant 87%
Despite fluctuations in other SERP characteristics, reviews have remained a constant presence in search engine results, consistently appearing on 87% of keywords tracked. Reviews are critical for consumers, especially those shopping online, as they provide social proof and help build trust in products and services.

The high consistency of reviews in SERPs highlights the value Google places on user-generated content and peer feedback. Whether it’s star ratings for products, services, or local bahrain whatsapp businesses, reviews continue to be a key factor in influencing consumer purchasing decisions. For businesses, managing and encouraging positive reviews remains a critical part of their SEO and digital marketing strategy.

Site links are another SERP feature that has seen a modest but steady increase in importance, rising from 9.5% of keywords tracked in 2021 to 12% in 2023. These links, which appear below the main search result, offer users deeper navigation within a website, making it easier to find specific content or pages.

The slow but steady growth of links to the site suggests that Google continues to value this feature as a way to improve the user experience by directing searchers to relevant sections of a website. For brands, optimizing the website structure to include clear navigation paths can help them benefit from the visibility of links to the site.