The insurance company Santalucía has joined forces with the Professional Video Game League (LVP) to sponsor the League of Legends Super League , the most important eSports competition in Spain, with an audience that exceeded 25 million viewers last year.
This new collaboration, carried out in conjunction with the Youplanet Group , joins other initiatives launched by the Santalucía Group last year, such as its sponsorship of Team Queso, the leading esports organisation in mobile gaming, or the “Los Panas by Santalucía” experience , in which Santalucía revolutionised the world of gaming by bringing together Auronplay, Biyin, 8cho, Axozer, Reborn and Perxitaa to create unique streams.
The League of Legends Super League premiered last Monday, January 16, croatia number data and is broadcast every Tuesday and Thursday on LVP's Twitch channel. Over the next few months, the top ten teams will face each other weekly in a round-trip league format with a total of 18 rounds , with a grand final that will be in person. This afternoon, the third round will be played (6:00 p.m.), with highlights such as duels such as BISONS ECLUB against Finetwork KOI (9:00 p.m.) or a classic such as Movistar Riders against Giants (10:00 p.m.), which will close the broadcast.
Santalucía, in its commitment to continuous innovation , will offer through this agreement content related to its insurance portfolio and the most interesting coverage for this young target. In addition, the company will "insure" two key moments: the first Dragon of each game and the moment in which the soul of the Rift is formed.
Regarding this alliance , Laia Prunera , Marketing and Events Director at Santalucía, emphasizes that “at Santalucía we are committed to connecting with young people, organically integrating our brand into the most successful content among the target audience. The good results obtained in 2022 lead us to reinforce our commitment and enter into sponsorship of the most powerful league, the League of Legends Super League, in 2023.”
“The Super League is one of the entertainment options of choice for brands, and the arrival of Santalucía confirms that we are working in the right direction. We thank them for trusting us and for helping us improve the competition in 2023, a year with many new features and content for the public,” explains Jordi Soler , CEO of LVP, one of the largest video game competition operators in the world.