Created by OpenAI, the artificial intelligence chatbot ChatGPT could have far-reaching consequences for the marketing, advertising and media industries. Ultimately, this program, whose popularity is skyrocketing, could “retire” traditional search engines, steal the crown from the all-powerful Google and also put a whole host of professionals out of work.
The ubiquitous ChatGPT made its way into multiple talks and debates last week at the DLD conference in Munich, Germany. Scott Galloway, a professor at New York University’s Stern School of Business, not in vain referred to artificial intelligence as “the technology of the year” (and this technology has been around since the 1950s, he recalled).
ChatGPT, which OpenAI launched late last year with backing from investors including Microsoft and Elon Musk, and similar tools could be the seed of the third great technological revolution behind the internet and the cloud , said investor Ludwig Entshaler, founder of 468 Capital, at the DLD panel “Generative AI: Opportunities for the New Age of Artificial Intelligence.” In work areas such as text and coding, as well as the creative industry, “the goal will not be so much to develop solutions as to choose the most appropriate artificial intelligence for each task.”
Not everyone, however, believes wholeheartedly in the power of ChatGPT, where errors are unfortunately abundant . This is the case of Jonas Andrulis, founder of the artificial intelligence startup Aleph Alpha. In his opinion, "the hype around ChatGPT is clearly exaggerated," he stressed. "If you look a little more closely at this tool, you quickly realize that you have to review the texts it generates and also compare the data it provides," he added.
ChatGPT is not as all-powerful as it seems at first glance
However, companies must have the courage to try this system and discover for themselves the advantages (if any) of this technology. Andrulis also stressed that both politicians and companies must take responsibility for the regulation and security of systems such as ChatGPT.
“Today, artificial intelligence is uncontrollable, largely because its development albania number data is far from complete ,” warned Tina Klüwer, director of KIEZ. Like Andrulis, Klüwer stressed that the content generated by ChatGPT is not 100% trustworthy. “However, companies should authorize access to these technologies. After all, employees need to be able to use these technologies, which could translate into higher levels of efficiency in the long term,” she said.
At the DLD panel “The Future of Search” two former Google executives discussed the future of the search engine industry and in particular the potential of ChatGPT. Sridhar Ramaswamy has founded the new search engine Neeva, and Brendan Eich has launched a tool that is also positioned as a rival to Google: Brave. Both Neeva and Brave emphasize privacy in their domains and see themselves as alternatives to Google’s advertising model.
Ramaswamy was keen to stress that determine whether the information they feed on is credible or not. It is therefore absolutely essential that such tools are anchored in reality. Nevertheless, “anyone whose job is to write emails, documents and other texts should be prepared for tools like ChatGPT to have a profound impact on their daily work,” said the founder of Neeva.
Google was also present at DLD . Philipp Justus, head of Central Europe, warned at the “Tech for Good” panel about the high energy consumption associated with the use of tools such as ChatGPT. His company, Google, prides itself on doing what ChatGPT already does with much less energy, in line with the sustainability strategy implemented by the internet giant in 2007. Alphabet's parent company aims to achieve climate neutrality by 2030, Justus stressed.