The Role of Customer Feedback in Lead Generation

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The audio and video content generated is then converted into text using AI to automate time-consuming editorial tasks.” Jaanus Lillenberg. Director of ICT (information and communications technology.. who has been responsible for implementing new technologies at ERR for the past two years. says that AI has also been used at ERR for automatic live subtitling for the past two years. The subtitles are available in Estonian. Russian and English. He points out that these AI-generated subtitles can have errors. “often the source of jokes” . but that the text is generally “99% correct” .


Last year. the technology was extended to pre-recorded programmes . providing even wider coverage of ERR content. He explains about audience reactions: “Most people don’t care about our use of AI. we just describe it in our user agreement and it is mentioned on the ‘AI generated’ screen”. 5 Modernize financing In Estonia. the public broadcasting budget is funded by taxpayers . It is increasingly limited and can be subject to political influence. It is “one of the smallest ratios to GDP in all of Europe.” Anvar Samost laments.


The average funding of public media services in Europe is 0.18% of GDP. with a taiwan telegram range between 0.1 and 0.3% . Estonia. on the other hand. has a ratio of only 0.12% (2022 figures.. "The main challenge for Estonian public broadcasting is to have a modern and independent funding model . Our funding is not. in the long term. independent of the political decision-making process. It is completely unpredictable and is not indexed to inflation." he explains. before continuing: "At present. we are facing a crucial dilemma: to obtain additional funding or to give up certain content and programmes.