Starbucks uses a robust hyper-personalization marketing strategy

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From here: Using customer data to augment personalization marketing strategies is imperative in today’s mobile-centric world. It can help increase customer loyalty and advocacy in a massive way.

Spotify
Spotify revolutionized the music app industry with its Discover Weekly feature. This feature takes into account each listener’s musical preferences, compares them to others who like poland whatsapp the same songs, and generates a personalized playlist for each user. To create personalized playlists for its base of 381 million listeners, across 70 million songs, Spotify uses machine learning technology to inform recommendations.

Oskar Stål, Spotify’s vice president of personalization, says machine learning models feed large amounts of data like playlists, browsing history, and user interactions. These models then make intelligent associations between artists, songs, albums, and playlists.


Spotify - Discover Weekly feature
Source: Spotify

There are many other factors that are taken into consideration. For example, what time of day is it? Is it music for relaxing or for exercising? Is the customer using a desktop or mobile device? This data is used to provide smarter and more specialized recommendations to users, integrating different ML models into Spotify's infrastructure.