GECA returns with its OTT barometer in its 13th wave. This time, Disney+ gains momentum in this wave and regains its place on the podium ahead of HBO Max , which improves for the third consecutive time as an OTT platform.
This is what GECA's report shows. 7 out of 10 platform users say they have access to Netflix and Prime Video (paid or not). Disney+ has powerful new features such as " Obi-Wan Kenobi " with which it grows more than 5 points compared to the previous wave.
Netflix maintains 74.6%, above Prime Video with 70.9% and Disney+ with 34.8%. It is followed by united arab emirates number data HBO Max with 33%, Movistar plus with 24.4% (down -1.8%) and other platforms.
After a first wave in 2022 in which a slight decline was observed for several platforms, possibly linked to temporary factors such as the lack of relevant launches or the cautious behavior of families in the face of rising inflation and the consequences of the war in Ukraine, this wave shows a return to the path of growth.
Historical evolution of the percentage of VOD service users with access to the different OTT platforms
Historic records are registered for Prime Video (70.9%), which exceeds the 70% benchmark for the first time, Disney+ (34.8%) and HBO Max (33.0%). The traditional version of Movistar+ (IPTV) continues its downward trend in a closing quarter for its main sporting competitions, falling below 25% among platform users.
Historical evolution of the percentage of VOD service users with access to the different OTT platforms
Percentage of use of FVOD and AVOD platforms on the TV among SVOD service users
Youtube is once again the AVOD service where most on-demand content is consumed on TV. RTVE Play and Pluto are ahead of Mitele . 78.4% of SVOD users have watched AVOD and FV