2. Metaverses are active spaces

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Bappy10
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Joined: Sun Dec 22, 2024 3:34 am

2. Metaverses are active spaces

Post by Bappy10 »

The metaverse represents an opportunity for companies, but also a challenge for their marketing and communication strategies. Ultimately, it is a new channel in which we must learn to communicate in the most optimal way. It is time to enter this world to take advantage and position ourselves in time, before there is more competition.

However, it is not so easy to trust the destiny to which this open door will lead us. « Metaverses will not be a simple virtual thematic environment nor will they be limited to games; they will go far beyond a digital marketing or business strategy, to become a space as we see social networks could be now», says Ferran Burriel , CEO of nothingAD .

As much as these sites may seem like science fiction, the truth is that they have ended up entering our daily lives. “The good news is that there is still time to prepare. It is still estimated that it will take between 10 and 15 years of development for it to be definitively the other reality and for us to be able to talk about the metaverse in a completely natural way,” says Burriel.

"By that date, it is estimated that there will be more than a billion users and it will generate more than a trillion US dollars for companies. For this reason, it is important to think, as soon as possible, about how we can include it in inbound marketing strategies , which will also be necessary to attract more customers," he concludes.

The company has offered eight tips to keep in mind when developing future marketing strategies related to these metaverses.

1. The new rules of the game
The virtual and real worlds are coming together with new rules of the game. Metaverses are virtual universes that merge reality and the virtual world, through the experience and sensations of gadgets . The closest thing that can be found today are digital worlds like Roblox , Minecraft and Fortnite , which already allow meetings in 3D environments.

Still, the metaverse, when it becomes a new reality, will be a network of always-on, interconnected virtual environments in which people from all over the world will be able to interact with each other.

Being constantly connected, metaverses never stop for a moment. They continue to exist, lebanon number data even if we are not present in them . And this is not like in The Sims, where the game pauses when we are not connected, but rather this timeline is synchronized with that of the real world. They coexist and time goes by as in real life itself.

3. It is an autonomous universe
In these spaces, you can create, buy, sell, own, invest, work, relax and much more . Users will be able to generate their own content to share and it will continue to roll. Experiences will be key to achieving effective strategies.

The good thing about this concept being “started” or, at least, making its way into society and brands, is that it is a great opportunity because everything is yet to be created . There are no magic formulas nor is it defined how companies want to relate to potential clients from all over the world.

That is why innovation in this channel will be essential. Being among the first will have an impact factor that will attract the attention of users and contribute to building their loyalty.

5. The experience will be the most attractive
The way we interact will change and we will have to focus on the power of attraction of the experience. The challenge will be to attract the public in two different universes at the same time, in which the rules, behaviours and also expectations will be totally different.
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