Campofrío presents a new edition of the "SNACK'IN Challenge" , an event aimed at the video game community. This is a further step in its commitment to eSports and female talent.
This time, it has four gamer ambassadors who together have almost four million followers on Twitch : Paracetamor, Lakshart Nia, Gemita and Mery Soldier. As they are some of the most popular content creators in Spain, this is not the first time that the brand has chosen them for its collaborations.
"At Campofrío we seek to connect directly with consumers through innovative and differential actions, and eSports are the ideal element to sit down with our youngest audience," says Álvaro Valdelvira , Brand Manager of SNACK'IN.
The professional highlights that they have been supporting this field for four years and that oman number data they are convinced that "there is still a lot of potential" for developing "new dynamics that are fun and relevant for Generation Z."
In addition, this edition will not focus on a single video game, as it has done in other times. Instead, Campofrío has decided to open up to new challenges. Each of the ambassadors will lead one of the four blocks that will take place in four different games. The first, for example, is led by Lakshart Nia and takes place in the game Clash Royale.
With each challenge completed, prizes will be unlocked for the audience. They will be able to actively attend and help the creators live during their streams . In addition, they will be able to participate in specific dynamics, such as tournaments through the Discord server, where they will be able to interact with other gamers.
" We always put our consumers at the centre and to this end we have worked to make the project evolve and so that all types of gamers can participate and decide on the challenges," Valdelvira continues.
"We also want the experience to be 100% unique , and to do so we have developed our own exclusive content that you can access and play in the first person, as well as many other surprises," he concludes.