Sell in China with the help of Chinese influencers

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KOLs (Key Opinion Leaders) are Chinese influencers with big follower bases and huge influential power, that have accounts on China’s biggest social media platforms. As Chinese people spend a lot of their time scrolling on their mobile devices, it’s easier to influence them through their favorite KOL than other types of advertisement.

It is currently the top choice for luxury brands in China that create advertisements in a variety of different media formats. KOL ads allow companies or brands to post advertisements on the official accounts of KOLs.

Key Opinion Leaders marketing
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The price range is huge because there is no set price and each Key Opinion Leader is free to decide the cost of advertising on their account. Generally, they determine their pricing based on the quality, price, and type of products brands would like them to endorse.

A portion of the advertising fee paid to celebrities is shared cayman islands telegram number with the specific platforms, thus KOLs tend to charge higher marketing costs to maintain their profits. The key to success with these advertisements is finding the right KOL for your product and your budget.

Sell in China: find your customers on Chinese e-commerce platforms
Most Chinese users will go directly to Alibaba’s properties, Tmall, Tmall Global, and Taobao, in order to buy things. The marketplaces themselves have cross-border offerings for foreign companies. However, these are often costly and foreign companies have to go through a demanding selection process (like acquiring a Chinese phone number, commercial ICP license, Chinese business license, or Chinese bank account).

Companies that are already appealing to Chinese customers will find it easier to get listed on a Chinese online marketplace. For the others, they might be fighting an uphill battle.