Next, we look at understanding your market

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Next, we look at understanding your market about your business name. This portion tests if your business name reaches the people you want to achieve.

Let’s say you’re in the food or automotive industry. Examples we could cite are Subway and Tesla.

Subway is the name of a fast food chain offering sandwiches. When you read the name, was it clear what they were offering? The answer is yes because of the effective branding around their name.

Tesla offers electric cars that don’t need oil to run but need recharging. When you heard this big name, you understood they’re a car brand, right?

That’s what it means to have clarity in a business name. When your market here of it, they egypt telegram it with your product or service, and it is spelled legibly.

Authenticity
Third, we have the authenticity of your business name. This portion means your name is aligned with what you sell and market. For gaming business names, it must be something fun and memorable.

You can use emotional design here or the marketing style you adopt. Take a look at Coca-Cola, Pepsi, Spotify, and Subway.

Coca-Cola and Pepsi maintain their values and mission to provide customers with refreshing carbonated soft drinks. They ensure that the traditional and modern branding that each of them promotes themselves as stays the same through the years.

On the other hand, Spotify keeps its reputation as a music streaming service and adds its twist by creating playlists for customers’ moods on a particular day.

Lastly, we have Subway. Their sub sandwiches are served with consistency. Their tactics are especially true through their advertisements.

As long as your business name reflects who you are as a business, it’s considered authentic.