Landing page creation tools are web content management systems (CMS), which allow you to add text, images, videos, forms, links, widgets, among other elements necessary to achieve the conversion goal.
Designing a landing page in a specialized tool can save hours of work : the web development or IT team can work on a template (no need to program from scratch), make specific integrations and track traffic together with the marketing team.
Since it is important to select the platform that offers you the greatest benefits, today we are going to show you the functions, prices and features of the best tools to create landing pages :
infographic-The-best-tools-for-creating-landing-pages
1. Leadpages
Leadpages is a platform, founded in 2013, that allows you to create, test, manage and track complete websites, landing pages, pop-ups and alert bars.
Leadpages uses a block system, like WordPress, to make page design and SEO settings easy, where you can set up some meta tags.
In the analysis section you can see the following variables: unique visitors, number of conversions, conversion rate (visitors/conversions x 100) and the profits obtained.
Standard: 37$ USD/mensual y 27$ USD/anual
Pro: $79 USD/month and $59/year
Advance: $321 USD/month and $239 USD/year
Advantages of Leadpages
Unlimited lead traffic
Free hosting and domain customization
Technical support via email
More than 40 app integrations on the platform
Email trigger links: These are links that you can place in emails so that your prospects or clients can fill out a form with a single click, without leaving their inbox. (Applies only to the Pro and Advance plans)
Unlimited A/B testing (applies only to Pro and Advance plans)
Integration of online sales and payments (applies only to the Pro and Advance plans)
Disadvantages of Leadpages
It is complex to incorporate custom elements in HTML and CSS and modify the codes.
Segmentation of landing pages by tags within the platform is limited.
2. Unbounce
Unbounce is one of the most widely used platforms for creating landing pages: it is responsible for generating more than 1 billion conversions for 15,000 clients worldwide.
Unbounce is known for offering a product called AMP (Accelerated Mobile Page), which is a fast-loading, mobile-adapted landing page, ideal for speeding up the conversion process.
This platform has 4 subscription plans
Launch: $80 USD/month and $72 USD/year.
Provides data for up to 500 conversions, 20,000 visitors, and only allows you to connect 1 domain.
Optimize: $120 USD/month and $108 USD/year.
Records up to 1,000 conversions, 30,000 visitors and allows you to connect 3 domains.
Accelerate: $200 USD/month and $180 USD/year.
It offers data for up to 2,000 conversions, 40,000 visitors, and you can connect 7 domains.
Scale: $300/month and $270/year
Record 3,000 conversions, 50,000 visitors, and you can connect up to 15 domains.
Despite the features of these plans, Unbounce allows you to customize the platform's features according to your needs and budget.
Advantages of Unbounce
Ability to create unlimited landing pages, pop ups and sticky bars on all subscription plans.
Options to show or hide pop-ups and landing pages to users, based on their purchasing behavior and online actions (Advanced Targeting & Scheduling)
Artificial intelligence tool to show landing pages to audiences that can convert more (Smart Traffic)
Free hosting and SSL certificates
Tools to increase the speed of a landing page
Personalized trainings taught by the Unbounce team
A/B testing
Disadvantages of Unbounce
The launch plan allows you to have only 2 users. taiwan phone number While in the other plans, this functionality is unlimited.
3. Instapage
Instapage is a drag-and-drop landing page builder that lets you track the percentage of ads that send traffic to a single landing page using our Post Click Score feature.
The Render Engine tool, available in all subscription plans, guarantees fast loading of landing pages, just as if you choose to create a page using the AMP format, which Unbounce also has.
Instapage Subscription Plans
Building: $499 USD/month and $399 USD/year.
Monthly visitor registration up to 35,000
Users: 5
Optimizing: $999 USD/monthly and annually.
Monthly visitor registration up to 70,000.
Users: 10
Converting: $1,999+ USD/monthly and annually.
Monthly visitor registration up to 100,000
Users: 10+
Advantages of Instapage
The number of conversions recorded in the tool is unlimited.
With the Ad Map feature, you can visualize your advertising campaigns and connect them to the landing page within the platform.
Collaborative editing of landing pages
Traffic Personalization
Design tips for landing pages
Customer support chat available 24/5 and emergency line available 24/7
Integration with Marketo and Salesforce
Display of heat maps related to the behavior of landing page users (not available in the Building plan)
A/B testing
Disadvantages of Instapage
The price of subscription plans is high compared to other tools for creating landing pages
4. Landing
Landigi is a tool that allows you to create landing pages and pop-ups, and link your WordPress pages with a couple of clicks.
Landingi Subscription Plans
Create: $89 USD/month and $55 USD/year.
Register up to 50,000 visitors and 10 custom domains.
Automate: $127 USD/month and $79 USD/year.
Register up to 100,000 visitors and 20 custom domains.
Agency: $199 USD/month and $149 USD/year.