How to gain an audience from others

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Only 15% of entrepreneurs have fully identified who they are targeting. According to Diego, this is a serious mistake, since the same content depends on the person to whom it is delivered. This is an ongoing process, where brands must conduct a study before creating the content and then measure it after it is published, checking whether the audience they are targeting has remained or changed.

Through this study, not only is a single type of person switzerland email address determined, but it is possible to build an audience scale of different classes. If Diego focuses on entrepreneurs, they can be divided between those who are more established and others who are just starting out. It allows him to generate different content but always within the same niche of the entrepreneurial community.


Collaboration is an important point for any type of content, allowing you to diversify not only the topics and information that is shared, but also to make the content reach the audience of the person with whom you collaborate. Of course, the other party must have a similar audience and be interested in exploring what the profile they have discovered publishes.

Another way to attract an audience of other users is to use social media not only as a publishing platform, but to share, comment and connect with many other people. This amplifies the reach of the user and their content, as well as allowing them to form professional relationships with the people involved.



Knowing who you are communicating with is a powerful tool for any content creator, as it makes you able to further improve and segment your posts to see greater results. To achieve this, you need to be aware of audience changes, data about these people, and how you can amplify your reach. By following these recommendations, you gain a much more personal connection between your audience and your brand.The 3 best types of digital content for social media
In this episode of Knowledge Marketing, Bruno Migliorini and Diego Noriega tell us about the types of content and the three main formats for these. They will also talk to us about how to generate valuable content with a purpose that connects with people, content that changes your day and invites you to share it.

3 types of content and their formats
The three main pillars of format are the written content, i.e. article, blog, etc., the graphic content, which includes anything that is a static image, and also the video content . The quality of the content in any type of format is found in the experience that one generates for one's audience, the sensations and emotions that your content can awaken in your audience.

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