Every business is different and experimentation is critical.
The top five fashion e-commerce sites whose examples you can see below reveal that there is no single solution that works for everyone.
Many visits from media collaborations can result in a high bounce rate.
At the same time, social media can attract users who are highly engaged with the brand (see Zara).
Competitor information - Social traffic to e-commerce websites
Key 6: What is the estimated conversion?*
*For e-commerce websites and online-based businesses only.
If users come to a website that was created to confirm a purchase or even to enter a credit card number, they are closer to making a purchase.
Check the percentage of visits to paid subdomains (starting with payment, gateway, security, etc.) and the percentage of visits to payment service sites (like Paypal.com).
They won't be exact numbers but they will give you some ideas.
Here's what we found out about Booking.com:
Competitor information - Number of visitors
Here's how we got these statistics using SEMrush Traffic Analytics:
Competitor Insights - Traffic Analysis Booking
Reveal the web traffic of any company
with SEMrush Traffic Analytics
Enter a domain
Get ideas →
ADS illustration
Share