At the base of this project there is both the market analysis with australia email list a focus on the target, and a robust keyword research to cross-reference the potential of the company (offer) with the needs of the public (demand). From this meeting I can understand which pages to create.
The work on the structure allows us to understand how to organize the publications in a logical way, to simplify the work of the search engine and the public. The goal is to:
Avoid orphan pages, without internal links.
Eliminate resources that are useless for navigation
Highlight the value for the user.
Avoid structures that are too deep.
Annihilate the risk of duplicate content.
Having a structure with an SEO friendly tree structure means increasing the probability of SEO positioning for what really matters and avoiding technical problems that affect crawl budget (especially for large sites), rankings and conversions.