That's why one of the main reasons why B2B marketing campaigns fail is because the messages are often too generic , they don't attract attention or manage to capture the interest of the prospects. And, when you fail to capture interest from the start, nothing you do after that will work.
Why does this happen? Because the messages are designed from the perspective of the phone number in korea company or the product, instead of from the perspective of the customer. You realize this, for example, when you see messages that talk about the characteristics of a product, the history of the company, the scope of a service... that they are basically messages focused on the solution , instead of talking about what is happening to the customer (the problem).
How to fix it?
The key is to focus on what is happening to the customer. When your company starts to work on communication from this perspective, it begins to truly connect with its audience and, from that moment on, communication works differently.
Empathy is generated, which makes the client say “what they are communicating to me really happens to me” or “this company knows me, understands me…”. The client feels that the brand is speaking to him, and from then on he pays attention to it.
B2B marketing is n’t about selling solutions, it’s about solving problems. When your message focuses on the customer’s perspective – the problem they need to solve – your message becomes a solution that the customer needs.
For example, instead of saying “we are a market-leading company offering a wide range of products and services,” your message should say “ we understand the challenges you face in your business , and we are here to help you solve them.”