For those who don't know, the conversion rate is nothing more than the result of dividing the number of orders invoiced by the number of visits received in the month, multiplied by 100. In Brazil, today the average conversion rate for the segment as a whole is between 1.5% and 2%. So, it is very likely that many of your competitors, who have been in the market for longer, are in this range and you cannot fall behind.
The questions are: how can this be done? What precautions should be taken at the beginning to avoid factors that sabotage sales? After all, there are many reasons why consumers give up on a purchase uk consumer data list through – the famous cart abandonment. But you should know that it is possible to have a good conversion rate right from the beginning by adopting some important best practices. Keep reading and learn how to boost your e-commerce results from day one.
1. Simplify the shopping experience
How many times have you given up on buying something because the line was too long? So, bring this reality to your e-commerce. No one likes to spend a lot of time completing steps and filling out lots of information to buy something. Simplify the Checkout as much as possible, keeping only the steps that are really necessary to make the sale.
2. Have a mobile version
Today, internet access via cell phones in Brazil is greater than via computers or tablets - there are already 168 million smartphones in use, according to the Getúlio Vargas Foundation of São Paulo (FGV-SP). Not having a mobile version for your e-commerce is a very serious issue that can take a lot of sales away from your business.
3. Offer multiple payment methods
Customers choose where and how to buy. Therefore, offer as many payment methods as possible. Credit cards are the preferred option among consumers, but other options are also gaining traction, such as the virtual currency Bitcoin. Read our article on alternative payment methods and find out more.
4. Analyze and improve constantly
To improve sales conversion, you need to analyze your e-commerce constantly. There are great free programs to help you discover how to improve your business, such as Google Analytics or Evaluate Your E-commerce. This way, you can know how many people access your page, the profile of your consumers, which social network brought the most visitors and how your ability to attract customers and after-sales service is going.
5. Connect with your customers and build loyalty
Your brand needs to engage with your customers. Be on social media where they are, create relevant content and never leave a request unanswered. In addition, invest in marketing actions to build loyalty with those who already buy from you, such as a loyalty program or exclusive promotional actions.
6. Convey credibility
A unique product and affordable prices are not decisive if no one has ever heard of you. To sell in the digital world, you need to have and prove credibility. A great way to do this without having to invest a lot is to publish positive reviews from satisfied customers. This is a very effective form of marketing.
7. Have a specialized anti-fraud partner
At first glance, you might think that the best option for your e-commerce is an off-the-shelf anti-fraud solution, since it is more affordable. The problem is that these products have very high rates of automatic transaction rejection, which will sabotage all your efforts to achieve a good sales conversion rate. With a specialized partner, you receive a solution tailored to your business and each transaction is closely monitored, including human analysis by highly trained technicians. All this to prevent fraud and ensure that good buyers and the business's revenue are never harmed.