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0 era doesn’t have to be overly-complicated or expensive. #1: Define your ideal customer profile (ICP) Consider this the most difficult stage in the funnel. Once you know who your ideal customer is, the rest of the process falls into place. To define your ICP, you’ll want to consider the following: Firmographics (e.g., size, location, industry, function/growth, and all-commodity value [ACV]) Technographics (e.g., ABM tech and attribution, complementary software/partners, and competitors) Intent (e.


g., l search, and web visits) Be conscious of whether the customer data platform (CDP) is identifying customer profile attributes based on first or third party data. First party data, like that pulled france email database by Leadfeeder, is collected directly from your audience (i.e. site visitors). In comparison third party data, as HubSpot defines it, is collected by a business that has no direct link to the visitor or customer.




The former is more valuable to your business because it’s specific to your audience and the actions they take across your own digital assets (i.e. website). During the first stage of building out your lead generation 2.0 techstack, consider using a tool like BuiltWith alongside Leadfeeder. Pull a list of the companies using your competitors and compare them to those visiting your website. Any similarities will help determine your ICPs.