The bad news is that in 2014, Brazil ranked fifth in the world for credit card fraud, behind only the United States, Mexico, the United Arab Emirates and the United Kingdom. And, not to discourage e-commerce merchants even more, the losses from these fraudulent transactions are borne 100% by the online store.
This scenario confirms the importance of investing in anti-fraud email list france and preventing them from affecting your profits at the end of the month. But there is no need to despair, there are many ways to keep your e-commerce healthy. That is why we have separated five tips that you should put into practice right now on your website to keep it safe. Check them out below:
1 – Adopt one-click pay
Major global e-commerce giants such as Amazon offer this option. The big advantage is that with data storage, customers do not need to fill out forms with personal information, including credit card details, for each new purchase.
2 – Ask for strong passwords
When your customer creates their account, require strong and complex passwords with numbers and characters. Let them know that this measure is intended to ensure the security of their purchases and data. It may seem annoying to the customer at first, but if you explain it well, they will be on board with this idea.
3 – Notify about transactions
One option to avoid the dreaded chargeback is to notify the customer by email or SMS before completing the transaction. This means that after entering the card details, the consumer will receive a message informing them that they are about to complete a purchase of X amount, providing a code that they must fill in to complete the sale.
Run a beta, ask users what they think, and keep an eye on the results.
4 – Restrict the number of denied transactions
Fraud attempts are often carried out by malicious software that uses different credit card numbers successively until the purchase is completed. One way to prevent these fraudulent sales is to limit the number of attempts each user can make to enter incorrect credit card details. If the consumer exceeds this number, you can temporarily block their registration and place them on a risk list.
5 – Count on professional help
Most fraudsters have all the expertise to circumvent systems. Therefore, it is very difficult to avoid fraud and chargebacks on your website without the help of a specialized company.
Furthermore, trying to do this work on your own will consume a lot of time and effort. The best option is to look for a qualified partner to help with this process and dedicate yourself to sales, prospecting and retaining new e-consumers.