It is much more reliable to have a website with your own domain than a page on social media
Of course, social media is very important to attract your customers , generate traffic and engage, but when it comes to purchasing and getting to know your products in more depth, the website is essential and is the main choice among the public.
In this post, we will explain the reasons why a company needs to acquire a website and show you all the advantages it can bring, from brand exposure to increased sales. Continue reading with us.
when questioning the need for a website
Question 1: “My business is local, so why create a website if I don’t make sales online?”
It is wrong to say that a website is only for selling your services or products. If your business is local, you can use your website to attract new customers and connect with your audience.
A website, more than just a simple address and phone number, conveys an image of professionalism to the user. In this case, the website can function as a first contact channel between your business and your audience. A good first impression is essential for this visitor to effectively become a customer in the future.
Question 2: “My company is small, why do I need a website?”
Acquiring a website is a fundamental step to starting an Inbound Marketing strategy , which works to give initial traction to micro-businesses and startups.
Inbound Marketing is a differentiator for you to insert your company in the market , since competing with large, already established companies is a difficult task, especially using the same marketing tactics.
Here are some steps for your solar energy company to sell more online:
Question 3: “I already have a Facebook page, why do I need a website?”
A Facebook page is another essential item , as is the website. Therefore, one channel does not replace the other.
Without a website with its own domain, carrying out E-mail Marketing campaigns, considered the most efficient way of interacting with customers and generating Leads , becomes absolutely ineffective.
See 5 reasons why your company should have a website
1 – To be found
Having a website is the easiest way to be found on the internet today . The main search channel that a person uses when they are curious about any subject is Google .
If the search is about your company, it is important that you have a good and optimized website so that the first search result is your link. Now, if the search is about the problem that your client faces, it is important that you have good content and a good blog so that your company is ahead of the competition.
2 – To gain authority in the market
We do not want to discredit social media, as it plays a fundamental role in a Digital Marketing strategy. The argument raised here is the customizable and professional nature of a website.
With a website, your company has more tools to promote your product. Furthermore, by creating content, you can prove to your target audience that you understand the subject and have the technical skills to solve the problems they face. This is a very effective differentiator in decision-making.
Learn how to sell more solar energy projects:
3 – To expand the business
To attract more customers, you need more leads. To generate more leads, you need more visitors. To acquire more visitors, you need that website to receive them.
Your website is often the first point of contact between your company and potential customers. Inbound Marketing allows these customers to come to you instead of you having to go after them . In the long run, this is a very advantageous process.