Avoid overuse of “luxury” language
Simply using words like “luxury” or “elite” won’t make russian phone number search a product premium. Instead, focus on demonstrating quality and experience through storytelling and visuals.
Avoid Discounts
Customers are willing to pay more for exclusivity and quality. Offering a discount may detract from the experience.
Instead, add value by providing a personalized experience or additional services.
For example, Tata Harper offers skin care consultations to help customers choose a skin care routine that matches their skin goals.
Navigating the luxury market: How to sell high-end products
Tata Harper's Skincare Concierge embodies personalized customer service
Avoid copying big brands
While it’s helpful to learn from successful luxury brands, don’t blindly copy their strategies. Develop your unique value proposition and stand out from the competition.
Perfect polish
Attention to detail is essential when marketing high-priced products. Make sure your website, marketing materials, and packaging are error-free and reflect your brand’s high standards.