web designers and UX pros are usually influencers i

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They thought: “Marketing is finally doing its job!” But, after following up with a few of the leads they’d been assigned, our sales reps started to realize that a lot of the leads they were calling were a long way from sales-ready. You know how people are always saying, “quality over quantity?” Well, it certainly rang true during this campaign. Don’t get me russian email address list wrong‚ this campaign was successful in several important ways.


We saw a huge uptick in website traffic, big engagement wins on social media, and there were leads our amazing sales team worked into opportunities and deals won. With that said, there are some things we would absolutely do differently to ensure sales was getting the best-in-class leads. Here’s my re-do list: 1. Put different leads into different nurturing tracks Our design kit attracted a ton of attention from web designers and UX professionals.




But, in our sales process, web designers and UX pros are usually influencers in the purchase decision, not decision makers (which are product strategists, VP of product, product development, innovation specialists). In other words, we launched a campaign that was not 100% geared to the top of the funnel audience. As a result, the flood of leads we sent to our sales team still needed a lot of work before they became sales opportunities.