Qualitative Research or in-depth interviews [either face-to-face or telephone interviews] with key opinion leaders, suppliers, distributors will add direction as this information will augment the desk research and add direction to the desk research.
Cons: does not deliver the rigor of quantitative research
Quantitative Research
Quantitative Research [telephone or online interviews] will add “precision” to the desk and the qualitative research. This degree of precision is necessary to determine the current market russia phone number example size and to forecast its potential over the next 3, 5, and 10 years.
Pros: delivers typically +/f the true market size
Cons: is expensive and can take up to 4
Application of Statistical Methods to the Data
We recommend the application of statistical methods e.g. the Monte Carlo Method and other models for more precision.
The Benefits:
Capture new opportunities
Prioritize segments and new opportunities
Uncover new, profitable customer segments
Measure the potential appeal and success of your product
Understand your market, industry, and customer better
Become more efficient and profitable in your planning