But what is credibility? How is it built? How does a company that is just entering the market transmit confidence? That is what this article is about.
Credibility and trust
Trust is a result. Credibility is an attribute. Something is credible and that is why it generates trust in me. Trust is beyond my control, it happens in the other person, in the client. Credibility, on the other hand, is within my area of influence: it is something I can build.
As professionals, from the moment we begin our careers, we are building credibility or diminishing it. Consciously or unconsciously, we are doing it all the time.
When a group of professionals who are experts in a field decide to join together to create a company (a new brand), their entire business depends on the credibility they have in their network. If partners are credible to their country area code philippines professional network, they will have a better chance of generating trust.
That is why the credibility of partners in a startup is so important: because the first businesses of this nascent company will be the result of the ability of these managers to generate trust.
If the company lives up to the trust its customers place in it, it will be able to continue growing. And if it does, it will need to grow even more. There will come a time when the founders' network of contacts will be exhausted and will no longer be able to continue being the engine of growth for the company. And at that time it will face a great challenge: how to create a brand that transmits trust, without depending on the founders and their network of contacts.
Time to professionalize marketing
During its first 3 to 5 years of life, the company has already been successful thanks to contacts, networking and recommendations from clients. The first stage of an important journey has been completed and there are now success stories that validate its value proposition and demonstrate that there are clients willing to pay for it. These credentials are enough to open up to a wider market and potential clients who do not yet know about it.