How can you stand out with your brand in an ever-decreasing attention span?

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As marketers, we face new challenges every day. The market is continually changing and privacy regulations are increasing in a pandemic-disrupted landscape.

But that's not all. It's becoming increasingly difficult to capture the attention of our audience in an increasingly digitalised lifestyle.

Audiences have more media at their disposal and are using it simultaneously, for almost 10 and a half hours a day.


In this article, we'll show you how you can overcome these challenges and create a successful demand generation engine using the right tactics and tools.

I’ll also outline a few ways we use Rock Content ’s interactive kuwait phone number list content platform , Ion , alongside the popular automation platform Hubspot to increase engagement and accelerate the customer journey.


You probably already know this, but it’s always good to remember: content is an essential part of your demand generation strategy. “Content is king,” said Bill Gates in 1996 and this statement still holds true today.

While this statement still holds true, the content landscape has changed a lot since 1996. Some content formats will be more successful than others in standing out in the sea of ​​available content.

Interactive content is the type of content that will look different from ordinary content in the eyes of the public. It will invite the audience to actively participate rather than passively consume it. This will result in a more engaging experience.

Do you remember the last personality quiz you took online? Or the last ROI or discount calculator you used? Interactive content is nothing new. In fact, top brands have been using this strategy for years.