Understanding email bounces – soft vs hard bounces

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Even when sourcing leads and their emails from the best leads database …

…your emails can still bounce.

But what many people don't canadian cto cio email list realize is that there are two types of bounces: hard bounces and soft bounces.

In this article, we'll explain what they are and why emails bounce.

Why bounces are bad
It's quite simple:

If your email outreach produces many bounces, internet service providers think you're a spammer.

Consequently, your email sender reputation gets dealt with a blow and your deliverability decreases.

Now, you're getting even more bounces, lowering your sender reputation even more.

It's a snowball effect.

It's not hard to see why you must avoid bounces as much as possible.

Why do emails bounce
Emails bounce due to deliverability problems.

As mentioned above, there are two types of bounces: soft and hard bounces.

The difference is that soft bounces are caused by temporary issues, and hard bounces by permanent ones.

What is a soft bounce
Soft bounces may occur when a mailbox is full, a server is experiencing temporary delivery issues, or when a recipient's server is temporarily blocking the email due to suspected spam.