Indirect marketing is implemented with the aim of approaching low-tolerance individuals in a more discreet and subtle way.
It is aimed at a broader audience and its purpose is to generate value for people. Thus, the focus shifts from focusing on the product or service to focusing on people.
Although many indirect marketing strategies are carried out online, they are not limited to the digital world.
Some indirect marketing strategies could be implemented ecuador whatsapp resource during movies, novels and games, as well as at conferences and other events.
An example of these events could be the famous Coca-Cola music festivals and Dog Chow's Pet Run.
Social Marketing
Social marketing is a combination of marketing techniques that you probably already know. However, instead of promoting a product or service, social marketing primarily aims to spread an idea that attempts to overcome social problems .
Basically, this type of strategy aims to convince a brand's target audience to collaborate by providing solutions to problems such as health, transportation, the environment, education and various other social issues.
Thus, when a company or entrepreneur creates actions to reduce these types of problems, it is seen as a brand that has social responsibility.
That is to say, the business not only aims to benefit, but also to help the people around it .
It also includes activities such as support or sponsorship of major sporting or cultural events such as shows, films or any other social cause.
This type of marketing generates a positive image of the brand among the population, which is why the brand ends up being disseminated.