The contents of your emails can trigger spam filters.
It's important to avoid spam words that could send your emails directly to the spam folder!
Additionally, you must heavily personalize your emails so that they don't all look the same. Sending out hundreds of cookie-cutter emails per day could put your sender reputation in danger.
lemlist allows for advanced ceo email list personalization so that your emails look like they were custom human-written emails.
When your emails improve, they will lead to increased engagement, which can improve your sender reputation and help you avoid the Gmail spam folder.
5. Add a clear unsubscribe link
Offering your prospects a simple way to opt out of your mailings is a mandatory requirement for cold email.
And the more visible and clickable the link is, the better.
Make it easier for uninterested prospects to click the unsubscribe link rather than the spam button.
Spam complaints are bad news for your sender reputation!
Being on a spam blacklist can affect your sender reputation and send your emails to spam.
lemwarm has blacklist monitoring , and if you're on one it will let you know how to fix it.
Check if you're blacklisted Write better emails! ️
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