Prioritize multi-device optimization

[asikurrahmanshuvo]

Digital stories are best when they are authentic, genuine and come straight from the heart.

Use your narratives not only to convey your most important brand messages, but also to add depth and emotional nuance to them.

You can do this with as much humor or seriousness as you like. Just make sure it's genuine, too.

Don't get so caught up in the process of telling your story that you forget about the practicalities of what makes content successful in today's digital environment.

Although many people still access content via desktop or notebook, mobile devices are increasingly preferred across many demographics.

Make sure your digital stories are easy to view and interact with on multiple devices , including smartphones and tablets.

Content that doesn't display correctly (or at all) on a person's brazil consumer mobile number list device of choice could hurt their browsing experience and leave them with a poor impression of your brand.

#3. Let the data be your guide
As with any other type of marketing campaign, a digital storytelling strategy grows when it is based on data .

Yes, a digital story gives you a lot of room to be creative, but don’t let that overshadow the facts you already know about your current or potential audience.

Who is your buyer persona ? What tone, language, and communication styles have proven most effective with them in the past? What are their interests, dreams, pain points, and values?

Always tailor your stories to your chosen audience. They are much more likely to resonate the way you want them to.