Outbound sales vs inbound sales

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While outbound sales require your business to take the first step in communication, inbound sales attract leads through organic traffic.

This means you have a wider approach. You are not targeting specific leads. Before making your cold calls it's important that you've researched your leads thoroughly so that you call them when they are working, but not too busy. Perhaps a few minutes after they've published something on LinkedIn.

Analyze your triggers and make sure you stick to them.

Emails or other messages can be easily chairman email lists missed, but they can be read at any time if you've contacted your leads when they were busy, or out of work. Which is why you need excellent timing for your cold calls.

Cold outreach does not have to occur necessarily on formal or typical platforms.

This can be done by posting on your blog, updating your webpage, hosting webinars, or regularly posting on LinkedIn.

This sales process requires research on market trends and common pain points that other people in your industry may go through regularly.

Leads will be the ones to initiate the first contact and when doing so they will likely have a brief understanding of who you are and what you can do for them, therefore they will have ready formed expectations about you.

However, even if these new leads contact you, you should not think that the job is done, as they will probably also be looking into your competitors.

The best course of action for your business is to combine both inbound and outbound sales strategies to make your business grow even further. Contact your leads, but don't forget to be present in your industry so leads can also find you.