6. Maximize views with YouTube Shorts

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Shorts tap into that addictive, quick-hit vertical uk business email list video format that’s dominating social media (think TikTok and Instagram Reels.) They’re perfect for capturing the attention of viewers who are used to scrolling through endless streams of videos on their phones.

YouTube Shorts aren’t just a trend—they’re powerful tools for growing on the platform. Here’s how you can integrate Shorts into your brand’s content mix:

Share quick tips and mini tutorials
Create funny memes or comedy skits
Respond to viral news or challenges
Highlight product features and benefits
Answer customer questions
Create before and after videos
Take your audience behind the scenes
Here’s how we do it at Sprout Social:

An example of a YouTube Short from Sprout Social.
Source: YouTube

You can also repurpose your longer videos into bite-sized Shorts content to increase reach and brand awareness. Add a CTA for viewers to watch the full video on your channel to drive more views there as well.

Although you might not think of YouTube as a social network per se, the platform does represent a thriving community where users are engaging via content, profiles, “likes” and comments.