Let's go together to see this success story

[asikurrahmanshuvo]

As users navigate through your interactive experience, you collect intelligence from their responses, preferences, page clicks, sessions viewed, and a wealth of other information that can be valuable to you… as long as you know how to take advantage of this information.

Below, I’ll show you how I used this information to boost the results of an interactive ebook by increasing the submission rate of that piece by 20.7%.


Case Study: How Interactivity Helped Me Increase Rich Content Conversion Rate by 20.7% in Two Months
Before I start talking about the practice of what I did to algeria consumer mobile number list increase this conversion rate so much, I must give you a background on the origins of this project. Where did it come from? What are the objectives of this study?

The challenge that changed my perception
I must admit that at the beginning of this study, my level of knowledge about Ion and its possibilities was very superficial, because I had only joined the Rock Content team 5 months ago.

I was used to building with static landing pages within marketing automation tools and had no idea how big my limitations were for testing and optimization.

That's when the team supervisor, Marina Cordeiro, challenged me to improve my knowledge and test in practice the world of possibilities that the Ion tool offers to marketing professionals.

The challenge was as follows:

choose an already released interactive content;
define an improvement goal for him;
promote and present my learnings.
Since I like to be challenged, I immediately accepted and began the first stage of the project: choosing the material.